Clickwrap vs Browsewrap vs Shrinkwrap

When you browse the internet, there's a good chance you've encountered a clickwrap agreement without even realizing it. A clickwrap agreement is a type of contract that is presented to a user as they are about to take an action, most commonly clicking "I agree" to Terms of Service. Clickwrap agreements have become increasingly popular in recent years as a way to ensure users are aware of the terms they're agreeing to and as a way for companies to protect their intellectual property.

Why is it important to choose the right agreement?

When choosing a contract protection method, it's important to consider the consequences of each. Clickwrap is the most common type of contract protection and requires the user to click on a link in order to complete the transaction. If the user doesn't click on the link, they're not able to complete the transaction. Shrinkwrap contracts are similar to clickwrap contracts, but they require users to shrink the document before they can finish downloading it. Browsewrap contracts require users to browse through a set amount of pages before completing the transaction.

Let's take a look at them in details...

What is clickwrap agreement?

A clickwrap agreement is a legal contract between two parties (the seller and the buyer) that both agree to buy and sell a product or service. The user agrees to the terms of the contract by clicking on a button or link.

When to use clickwrap agreements

Clickwrap agreements are contractual agreements that are created by the clicking of a "I accept" or "agree" button on a web page. The terms of the agreement are usually displayed on the screen as well. Clickwrap agreements are typically used when there is a need to ensure that a person agrees to the terms of service before they can use the product or service. For example, in order to listen to music on Spotify, a user must agree to the company's terms and conditions.

When not to use clickwrap agreements

there are times when you should not use a clickwrap agreement. For example:

  1. When your website is for personal use only and you are not selling any products or services.
  2. When you are asking for personal information such as name, email address, or phone number.
  3. When you want the user to review the contract before agreeing to it.

What is Browsewrap?

A browsewrap agreement is a contract formed between a website and its users that is created by the user's interaction with the website. Generally, a browsewrap agreement is only enforced if the website can prove that the user had reasonable notice of the TOS or EULA and that they consented to them by using the site.

When not to use browsewrap agreement?

While this seems like an easy way to get users to agree to terms, there are times when a browsewrap agreement should not be used.

Browsewrap agreement should not be used is when the website includes a terms of service (TOS) page that must be agreed to before using the site. This is because a browsewrap agreement does not require the user to take any specific action to agree to the terms, such as clicking on a button or checking a box. As a result, it is possible that users will not be aware of the agreement's terms and could potentially violate them without realizing it.

  1. if the company wants users to agree to terms that are not visible or obvious on the website, then a browsewrap agreement should not be used.
  2. if there is any dispute about what the user agreed to when using the website, it will be difficult to prove that the user agreed to anything since they did not explicitly check a box or click on a hyperlink.
  3. Courts are more likely to find that a user did not agree to terms if they were not given reasonable opportunity to do so.

Browse wrap and data privacy laws

The browsewrap agreement is likely to be phased out because it is an ineffective and ambiguous way to obtain user consent. Under a browsewrap agreement, the user agrees to the terms and conditions of using a website by simply browsing the website. This type of agreement is ineffective because it does not require the user to take any action, such as clicking on a link or checking a box, to indicate that they have read and agree to the terms.

What is shrinkwrap?

A shrink wrap agreement, also known as shrink wrap license, is a type of software license in which the purchaser of software agrees to all the terms of the license before they are able to use the software. This type of agreement is often used for digital downloads or when a customer orders software over the internet.

Click wrap or shrink wrap?

In the legal world, a click wrap agreement is more legally binding than a shrink wrap agreement. This is because a click wrap agreement requires the user to affirmatively agree to the terms and conditions of the agreement, while a shrink wrap agreement typically requires no action on the part of the user.

As a result, courts are more likely to find that a user has assented to the terms of a click wrap agreement than a shrink wrap agreement.

In Conclusion...

In conclusion, clickwrap, shrinkwrap, and browsewrap agreements are different types of online contracts. They are all used to protect the parties involved in an agreement, and they all have their own unique benefits and drawbacks. It is important to understand the differences between these three types of agreements before choosing one for your business.

Clickwrap is considered more binding than browse wrap. This is because with clickwrap, the customer has clicked on a specific button that confirms their agreement to the terms, whereas with browse wrap, they may not have even read the terms and conditions.

Create Your agreements with is a great resource for generating privacy policies and terms and conditions. The site walks you through the process of creating your documents, and provides tips and resources to help you create policies that meet your specific needs. Additionally, offers a variety of highly customizable free templates that you can use as a starting point for your own policy.

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