Clickwrap vs Browsewrap vs Shrinkwrap

Hello and welcome to the world of clickwrap, shrinkwrap, and browsewrap agreements. These types of agreements are commonly used in the online world to protect both parties in a transaction and ensure that everyone is aware of the terms they are agreeing to.

A clickwrap agreement is a contract that requires the user to actively click on a button or link in order to agree to the terms. This is often used when a company wants to make sure that the user understands and agrees to the terms of service before they can use a product or service. Shrinkwrap agreements are used when the users need to review the terms of a contract before purchasing a physical product. This might include software applications that are sold on a CD or DVD, or other products that are packaged in a box or container.

A browsewrap agreement is slightly different in that it is created simply by the user's interaction with a website. However, this type of agreement does not require the user to take any specific action, such as clicking a button, in order to agree to the terms.

Why is it important to choose the right agreement?

When choosing a contract protection method, it's important to consider the consequences of each. Clickwrap is the most common type of contract protection and requires the user to click on a link in order to complete the transaction. If the user doesn't click on the link, they're not able to complete the transaction. Shrinkwrap contracts are similar to clickwrap contracts, but they require users to shrink the document before they can finish downloading it. Browsewrap contracts require users to browse through a set amount of pages before completing the transaction.

Let's take a look at them in details...

What is clickwrap agreement?

A clickwrap agreement is a legal contract between two parties (the seller and the buyer) that both agree to buy and sell a product or service. The user agrees to the terms of the contract by clicking on a button or link.

When to use clickwrap agreements

Clickwrap agreements are contractual agreements that are created by the clicking of a "I accept" or "agree" button on a web page. The terms of the agreement are usually displayed on the screen as well. Clickwrap agreements are typically used when there is a need to ensure that a person agrees to the terms of service before they can use the product or service. For example, in order to listen to music on Spotify, a user must agree to the company's terms and conditions.

When not to use clickwrap agreements

there are times when you should not use a clickwrap agreement. For example:

  1. When your website is for personal use only and you are not selling any products or services.
  2. When you are asking for personal information such as name, email address, or phone number.
  3. When you want the user to review the contract before agreeing to it.

What is Browse wrap?

A browsewrap agreement is a contract formed between a website and its users that is created by the user's interaction with the website. Generally, a browsewrap agreement is only enforced if the website can prove that the user had reasonable notice of the TOS or EULA and that they consented to them by using the site.

When not to use browsewrap agreement?

While this seems like an easy way to get users to agree to terms, there are times when a browsewrap agreement should not be used.

Browse wrap agreement should not be used is when the website includes a terms of service (TOS) page that must be agreed to before using the site. This is because a browse wrap agreement does not require the user to take any specific action to agree to the terms, such as clicking on a button or checking a box. As a result, it is possible that users will not be aware of the agreement's terms and could potentially violate them without realising it.

  1. if the company wants users to agree to terms that are not visible or obvious on the website, then a browse wrap agreement should not be used.
  2. if there is any dispute about what the user agreed to when using the website, it will be difficult to prove that the user agreed to anything since they did not explicitly check a box or click on a hyperlink.
  3. Courts are more likely to find that a user did not agree to terms if they were not given reasonable opportunity to do so.

Click wrap vs Browser wrap Contracts

User action requiredThe user must click on a button or link to agree to the termsNo specific action is required by the user to agree to the terms
Notice of termsThe terms of the agreement are typically displayed on the screenThe terms of the agreement may not be prominently displayed or may be difficult for the user to locate
EnforceabilityGenerally considered to be more enforceable than browsewrap agreementsMay not be enforceable if the user was not aware of the terms or did not take any action to indicate agreement
SuitabilitySuitable for situations where it is important to ensure that the user is aware of and agrees to the termsMay not be suitable for situations where it is important to ensure that the user is aware of and agrees to the terms, or if there is a possibility of a dispute regarding the user's agreement to the terms
Ease of useEasy for the user to understand and agree to the termsThe user may not be aware of the terms or may not take any action to indicate agreement, leading to potential misunderstandings or disputes
Legal validityGenerally considered to be legally valid and bindingMay not be considered legally valid and binding in certain circumstances

Browse wrap and data privacy laws

The browse wrap agreement is likely to be phased out because it is an ineffective and ambiguous way to obtain user consent. Under a browse wrap agreement, the user agrees to the terms and conditions of using a website by simply browsing the website. This type of agreement is ineffective because it does not require the user to take any action, such as clicking on a link or checking a box, to indicate that they have read and agree to the terms.

What is shrinkwrap?

A shrink wrap agreement, also known as shrink wrap license, is a type of software license in which the purchaser of software agrees to all the terms of the license before they are able to use the software. This type of agreement is often used for physical copies of software (when a customer orders software over the internet or at a physical store) and digital downloads.

Click wrap or shrink wrap?

In the legal world, a click wrap agreement is more legally binding than a shrink wrap agreement. This is because a click wrap agreement requires the user to affirmatively agree to the terms and conditions of the agreement, while a shrink wrap agreement typically requires no action on the part of the user.

As a result, courts are more likely to find that a user has assented to the terms of a click wrap agreement than a shrink wrap agreement.

In Conclusion...

In conclusion, clickwrap, shrinkwrap, and browsewrap agreements are different types of online contracts. They are all used to protect the parties involved in an agreement, and they all have their own unique benefits and drawbacks. It is important to understand the differences between these three types of agreements before choosing one for your business.

Clickwrap is considered more binding than browse wrap. This is because with clickwrap, the customer has clicked on a specific button that confirms their agreement to the terms, whereas with browse wrap, they may not have even read the terms and conditions.

Create Your agreements with is a great resource for generating privacy policies and terms and conditions. The site walks you through the process of creating your documents, and provides tips and resources to help you create policies that meet your specific needs. Additionally, offers a variety of highly customisable free templates that you can use as a starting point for your own policy.


The information in this article is for informational purposes only and should not be construed as legal advice on any matter and does not create a lawyer-client relationship

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