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The Compliance Brief

Plain-English guides to privacy policies, terms and conditions, disclaimers, and data protection law, helping your business stay compliant.

68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of Adults Opt Out of Ad Tracking Cookies: 2023 Data

68% of US adults say they have declined or turned off cookies on a website to protect their privacy, according to Pew Research Center's 2023 survey of 5,101 US adults. See how that self-reported number compares to measured ad-tracking opt-out behavior on Android and iOS.

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29.5% of Users Block Ads in 2026: Usage by Country

29.5% of Users Block Ads in 2026: Usage by Country

Roughly 29.5% of internet users worldwide use an ad blocker, according to GWI's Core survey data as compiled by DataReportal (Q2 2025 update), while eyeo's Ad Filtering Report separately counted 912 million active ad-blocking browser installs worldwide as of Q2 2023.

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48 Trackers Load on the Average Website in 2026

48 Trackers Load on the Average Website in 2026

The average website loads 48 third-party trackers per visit, per NordVPN's 2025 analysis of the top 100 sites in 25 countries, though a stricter domain-level count from WhoTracks.Me puts the figure at 7. See how the number changes by device, site category, and measurement method.

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