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The FTC's 'clear and conspicuous' standard for affiliate links has specific placement and wording requirements a generic disclosure line often misses. Here's what actually satisfies it.
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Only 10.49% of YouTube videos and 7.03% of Pinterest pins carrying affiliate links included any form of disclosure, per a Princeton University study of 2.6 million items collected in 2017 and published in 2018. See how that rate has shifted by 2026, what Amazon requires of blog publishers, and why blogs likely fare no better.
Read article![Only 34% of Websites Publish a Privacy Policy [2026]](/_astro/blogger-legal-pages-statistics-2026.D___13m__1Jiz80.webp)
Only 34% of websites make a privacy policy available at all, according to a large-scale Penn State University study, the best available estimate for how many blogs and personal sites carry the page. See FTC influencer enforcement, WordPress compliance-plugin adoption, and self-reported survey data.
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69.19% of YouTube videos with affiliate links fail to meet FTC disclosure standards, per a 2026 ICWSM study of 2 million videos. See how affiliate, sponsorship and social disclosure compliance compares across platforms and years.
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