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19.8% of Web Traffic Blocks Third-Party Cookies in 2026

19.8% of Web Traffic Blocks Third-Party Cookies in 2026

Only 19.8% of global browser traffic blocks third-party cookies by default in 2026, per StatCounter Global Stats, even after Google retired its Privacy Sandbox replacement. See the browser-by-browser breakdown, Chrome's six-year reversal, and how little of the ad industry adopted the replacement APIs.

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