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Disclosure compliance

Only 1.5% of Finance TikTok Videos Disclose in 2026

Only 1.5% of Finance TikTok Videos Disclose in 2026

Just 64 of 4,200 UK finance TikTok videos posted between October 2025 and March 2026 carried an explicit disclaimer, per a 2026 Newcastle University and University of Birmingham study. See how disclosure rates vary by content type and creator.

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