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Brand switching

82% of Consumers Have Switched Brands Over Privacy

82% of Consumers Have Switched Brands Over Privacy

82% of consumers abandoned a brand over how their data was used in the past 12 months, according to Thales's 2025 Digital Trust Index of 14,009 consumers across 14 countries. See the generational split, the industries people trust most, and what pushes shoppers to walk.

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