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The Compliance Brief

Plain-English guides to privacy policies, terms and conditions, disclaimers, and data protection law, helping your business stay compliant.

136 Minutes to Read a Full Terms of Service in 2026

136 Minutes to Read a Full Terms of Service in 2026

Reading a full terms of service and privacy policy bundle takes about 136 minutes on average, per the Biggest Lie on the Internet project's 2019 word-count analysis. See per-document reading times, skim-versus-read data, and a company-by-company comparison.

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92% of Fortune 500 Sites Have Terms and Conditions [2026]

92% of Fortune 500 Sites Have Terms and Conditions [2026]

92% of Fortune 500 companies have a website Terms of Use page in place, according to Greenberg Traurig's 2023 audit of major corporate websites. See how that compares to arbitration clauses, cookie banners, and how often online shoppers actually encounter a terms and conditions page before checkout.

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9% Read Terms of Service in Full [2026 Data]

9% Read Terms of Service in Full [2026 Data]

Only 9% of Americans read a terms of service agreement all the way through before accepting it, and 91% accept without reading, according to Deloitte's 2017 Global Mobile Consumer Survey of 2,000 US adults. See the breakdown by age, reading frequency, and how it compares to privacy policy reading rates.

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27% of Users Change Their Cookie Settings in 2026

27% of Users Change Their Cookie Settings in 2026

27% of US adults manually customize their cookie settings rather than accepting or rejecting everything, per a 2025 Pollfish survey commissioned by All About Cookies. See how the split breaks down, whether it actually stops tracking, and which browsers change the default for you.

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9 Median, 23 Average Cookies Per Website in 2026

9 Median, 23 Average Cookies Per Website in 2026

Websites set a median of 9 cookies per page load, per HTTP Archive's 2025 Web Almanac crawl of the top 1 million sites, while ShieldPage's March 2026 analysis of 5,000 sites puts the mean at 23 cookies before consent. See the industry breakdown, first-party versus third-party split, and consent-timing data for 2026.

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