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Private browsing

Incognito Mode Usage: Just 4% of Browsing Sessions

Incognito Mode Usage: Just 4% of Browsing Sessions

Private browsing accounts for just 4% of all browsing sessions, per a 2018 Carnegie Mellon University study (SOUPS) of 167,128 real sessions. A 2023 traffic sample puts the figure at 5.8%. See who actually uses incognito mode, and why most overestimate what it protects.

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