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Privacy policy length

2,500-Word Gap: Privacy Policy Length by Industry 2026

2,500-Word Gap: Privacy Policy Length by Industry 2026

Shopping, adult, and recreation sites post privacy policies running 900 to 2,500 words longer than the cross-category average, while reference, science, and society sites run shorter, per a 2022 longitudinal study of 2,181 websites. See the full length trend, the GDPR effect, and how popularity plays almost no role.

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1,522 Words: Average Privacy Policy Length in 2026

1,522 Words: Average Privacy Policy Length in 2026

The median privacy policy ran 1,522 words in 2019, nearly double the 876-word median from 2009, according to a Princeton and KU Leuven analysis of over one million policies published at WWW '21. See the trend by year, the GDPR effect, and how long that actually takes to read.

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