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Opt out requests

37% More CCPA Opt-Out Requests: 2026 Data

37% More CCPA Opt-Out Requests: 2026 Data

Do Not Sell opt-out requests under the CCPA rose 37% in 2024 over 2023, per DataGrail's 2025 Data Privacy Trends Report, even as 69% of audited businesses still fail to honor them. See the full request-type breakdown and California's new opt-out platform.

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