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Industry benchmarks

2,500-Word Gap: Privacy Policy Length by Industry 2026

2,500-Word Gap: Privacy Policy Length by Industry 2026

Shopping, adult, and recreation sites post privacy policies running 900 to 2,500 words longer than the cross-category average, while reference, science, and society sites run shorter, per a 2022 longitudinal study of 2,181 websites. See the full length trend, the GDPR effect, and how popularity plays almost no role.

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82.7% Cookie Consent Rate Tops 2026 Industry Data

82.7% Cookie Consent Rate Tops 2026 Industry Data

Media and Publishers sites post the highest cookie consent rate of any tracked industry at 82.7%, while Energy and Utilities sits lowest at 69.6%, according to Didomi's 2026 State of Data Privacy Benchmark. See how all 16 industries compare, plus the gap between consent and true opt-in.

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