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California's privacy regulator has fined 8 data brokers a combined $385,400 for failing to register under the Delete Act, according to CPPA enforcement announcements published between November 2024 and January 2026. See every case, the average fine, and how enforcement has accelerated.
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The California Privacy Protection Agency has fined at least 11 unregistered data brokers a combined $542,000 since November 2024, per the agency's own enforcement announcements through January 2026. See every case, the Data Broker Enforcement Strike Force, and how the agency's own actions differ from the Attorney General's CCPA settlements.
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The CPPA's Data Broker Enforcement Strike Force issued its first fine against a marketing firm for selling custom audiences without registering as a data broker. Here is what triggers the registration duty.
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California's data broker deletion platform, DROP, goes live today. Registered brokers must process consumer deletion requests or face $200 per request, per day, in penalties.
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