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Consumer attitudes

70% of US Consumers Worry About Privacy: 2026 Figures

70% of US Consumers Worry About Privacy: 2026 Figures

70% of US consumers say they worry about data privacy and security, up from 60% a year earlier, according to Deloitte's 2025 Connected Consumer Survey of 3,524 US adults. See how trust, data-sharing willingness, and generative AI concerns are shifting heading into 2026.

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