The Data Protection Act (DPA) 2018 is the UK’s updated data protection law which became effective on 25th May 2018 and was recently amended on the 1st January 2021 to reflect the United Kingdom’s exit from the EU. It sits alongside the UK GDPR and replaces the Data Protection Act 1998. The United Kingdom is […]
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What is Google Analytics?
Google Analytics is a free website analysis tool from Google. It is used to track the traffic to your website and help you to understand your users behaviour. Tracking is achieved by a cookie being placed on the browser of your users when they visit your website.
Google Analytics then provides you with data from each of your users visits. The data it gives you includes the amount of visitors you get to your website, which channels drive the traffic to your site, what pages are most popular, how long the average user stays on your site amongst many other useful statistics.
Google Analytics and Complying with Privacy Laws
How to Comply with Clause 7
- the types of cookies you use
- the purpose of these cookies
- the option to opt out of cookie tracking
Google Analytics Advertising Features
Google Analytics Advertising Features groups together features which enable you to use the data which has been collected through the cookies in place for Google Analytics, to use for advertising.
These tools include remarketing (aka retargeting), Google Analytics demographics, Google Display Network Impression Reporting and Interest Reporting.
If you choose to make use of the Google Analytics Advertising Features then the following applies
If you use an SDK to implement any Google Analytics Advertising Features, such as Audience Reporting or Remarketing, you must comply with the Policy for Google Analytics Advertising Features, in addition to the Google Play Developer Program Policies, and any other applicable policy.https://developers.google.com/analytics/devguides/collection/protocol/policy
- include the option to “opt out” of cookies tracking for your users
- ensure you are complying with the necessary international privacy laws, including GDPR, CalOPPA, CPPA, and Australian Privacy Act 1988
- include that you use advertising features if applicable